The niche publisher I.D.G. has been working out the answers to some big mainstream questions. The biggest: Can print media survive the transition to the Internet?
Archive for the 'Web 2.0' Category
Publisher Tested the Waters Online, Then Dove In
Posted by Ted Hopton on May 5, 2008
Posted in Media, Trends, Web 2.0 | No Comments »
Remember Podcasting? Listeners Do. - eMarketer
Posted by Ted Hopton on April 24, 2008
I’ve been listening to podcasts for years, although I admit my time spent with podcasts has declined since I started blogging (only so much time in the day, and it’s hard to concentrate on what someone is saying while thinking about what you are writing). If you’re looking for an effective advertising niche, research shows podcasts work.
“The studies showed a 73% increase in likelihood to use or buy an advertised product,” said Velvet Beard, vice president at Podtrac. “The studies showed that 69% of audience members have a more favorable view of in-show advertisers.”
Posted in Marketing, Research, Statistics, Web 2.0 | No Comments »
Adios, Sound Bites & Fat Cats - Obama is Changing Politics
Posted by Ted Hopton on April 21, 2008
I’ve been wondering whether Obama is succeeding at changing the rules of the political game, so I found this analysis interesting.
The ecosystem of political media has changed, with sound bites losing their authority. Consumers of news are less easily manipulated by the 24/7 barrage of bites and images (Hillary Clinton doing whiskey shots, Obama bowling), which are dissected endlessly on cable. Voters search for their own context.
Posted in Media, Politics, Trends, Web 2.0 | No Comments »
Marketing to Bloggers - eMarketer
Posted by Ted Hopton on April 21, 2008
Excellent advice in this eMarketer piece about a largely overlooked tactic worth adding to your marketing plans. Bloggers are influential (pause while I pat myself on the back), so reaching out to them in appropriate ways makes sense.
Posted in Marketing, Web 2.0 | No Comments »
Barack Obama Is Rocking the Youth Vote
Posted by Ted Hopton on April 19, 2008
It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
No longer is it just a TV advertisement, a radio ad or a full-page ad in the local city newspaper that is influencing the youth vote. Heck, it’s not even MTV that is affecting the youth vote anymore. It is the world of social media that is having the greatest effect on energizing that youth vote.
It’s a good case study of how to market effectively using social networking sites — and how not to, in the case of Clinton’s campaign. Read the rest of this entry »
Posted in Marketing, Media, Networking, Politics, Strategy, Technology, Trends, Web 2.0 | No Comments »
Customer backlash against bad service
Posted by Ted Hopton on April 19, 2008
In the annals of customer service, 2007 will go down as the year fed-up consumers finally dropped the hammer. In August a 76-year-old retired nurse named Mona Shaw smashed up a keyboard and a telephone in a Manassas, Va., Comcast office after she says the cable operator failed to install her service properly.
Posted in Call Centers, Customer Sat, Customer Service, Web 2.0 | No Comments »
Revisiting LinkedIn
Posted by Ted Hopton on April 19, 2008
There are many reasons why LinkedIn can be ideal for maintaining and possibly developing the loose ties or weak links you have in your network.
Posted in Career, Networking, Technology, Web 2.0 | No Comments »
Birth of a Sales Tool: LinkedIn Meets eBay
Posted by Ted Hopton on April 19, 2008
Serial entrepreneur Evan Sohn believes that selling is a broken trade. He’s here to fix it, and he’s attempting to do it with an intuitive venture that is an experiment in sales all its own.
Posted in Innovation, Marketing, Networking, Sales, Technology, Web 2.0 | No Comments »
SXSW: Rude is Rude, Enough is Enough
Posted by Ted Hopton on April 19, 2008
At first I agreed with Michael Rubin’s opinion about the way the crowd acted at Mark Zuckerman’s SXSW keynote when Sarah Lacy did a horrible job as the interviewer. However, the more research I did on what actually happened, the more inclined I am to think that Lacy got what she deserved. Times have changed and I think Rubin has missed that badly.
Posted in Ethics, Human Interest, Media, Networking, Standards, Web 2.0 | No Comments »
Practicing Patients
Posted by Ted Hopton on April 19, 2008
PatientsLikeMe, an Internet start-up, creates information-rich communities for the chronically ill. Is it the next step forward in medical science — or just a MySpace for the afflicted?
Posted in Health, Networking, Science, Technology, Web 2.0 | No Comments »
