Archive for the 'Trends' Category
Posted by Ted Hopton on May 8, 2008
Posted in Marketing, Networking, Trends, Web 2.0 | No Comments »
Posted by Ted Hopton on May 5, 2008
The niche publisher I.D.G. has been working out the answers to some big mainstream questions. The biggest: Can print media survive the transition to the Internet?
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Posted in Media, Trends, Web 2.0 | No Comments »
Posted by Ted Hopton on May 1, 2008
It’s pretty funny that this reporter for the Huffington Post tried contacting all kinds of different experts to find anyone who would say the gas holiday proposed by McCain and Clinton is a good idea. He got no takers!
Over the past several days, some of the nation’s leading economic and political pundits have weighed in critically on the proposal of both Sens. Hillary Clinton and John McCain to institute a gas tax holiday this summer.
Frankly, you only need to understand Economics 101’s fundamental concept, supply and demand, to understand why the gas holiday won’t do anything constructive. And you just have to do the math to figure out how little extra money you might possibly have in your pocket, anyway, to realize that the benefits promised to consumers are minimal.
But if you understand American Politicians 101 even a little, it’s easy to see why McCain and Clinton have proposed this plan. It’s politics as usual.
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Posted in Economics, Environment, Politics, Trends | No Comments »
Posted by Ted Hopton on April 21, 2008
As a rule, you should always read NYT Magazine articles by Michael Pollan. They are long but worth it.
There are so many stories we can tell ourselves to justify doing nothing, but perhaps the most insidious is that, whatever we do manage to do, it will be too little too late. Climate change is upon us, and it has arrived well ahead of schedule.
(Photo: Thomas Hannich)
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Posted in Environment, Ethics, Human Interest, Science, Trends | No Comments »
Posted by Ted Hopton on April 21, 2008
I’ve been wondering whether Obama is succeeding at changing the rules of the political game, so I found this analysis interesting.
The ecosystem of political media has changed, with sound bites losing their authority. Consumers of news are less easily manipulated by the 24/7 barrage of bites and images (Hillary Clinton doing whiskey shots, Obama bowling), which are dissected endlessly on cable. Voters search for their own context.
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Posted in Media, Politics, Trends, Web 2.0 | No Comments »
Posted by Ted Hopton on April 19, 2008
It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
No longer is it just a TV advertisement, a radio ad or a full-page ad in the local city newspaper that is influencing the youth vote. Heck, it’s not even MTV that is affecting the youth vote anymore. It is the world of social media that is having the greatest effect on energizing that youth vote.
It’s a good case study of how to market effectively using social networking sites — and how not to, in the case of Clinton’s campaign. Read the rest of this entry »
Posted in Marketing, Media, Networking, Politics, Strategy, Technology, Trends, Web 2.0 | No Comments »
Posted by Ted Hopton on April 19, 2008
Young urbanites, learning that dirt can also be soil, are using their Carhartts as originally intended.
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Posted in Career, Economics, Environment, Human Interest, Outdoors, Trends | No Comments »
Posted by Ted Hopton on April 19, 2008
Win or lose, Barack Obama’s rise changes business as usual for everyone.
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Posted in Marketing, Media, Politics, Trends | No Comments »
Posted by Ted Hopton on April 19, 2008
We can always tell ourselves that it’s good to keep options open, but is it really? According to research studies, people have a tendency to prefer multiple options over selecting the best option, even when it’s perfectly clear that some options are worse. I think I might have some of this tendency . . . I always called it procrastination.
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Posted by Ted Hopton on April 19, 2008
One dying man’s recipe for a happy life and achieving dreams turns into an Internet hit.
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Another interesting story from eMarketer, this time about the large numbers of people who are joining all kinds of online communities.
