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It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
No longer is it just a TV advertisement, a radio ad or a full-page ad in the local city newspaper that is influencing the youth vote. Heck, it’s not even MTV that is affecting the youth vote anymore. It is the world of social media that is having the greatest effect on energizing that youth vote.
It’s a good case study of how to market effectively using social networking sites — and how not to, in the case of Clinton’s campaign. Read the rest of this entry »
At first I agreed with Michael Rubin’s opinion about the way the crowd acted at Mark Zuckerman’s SXSW keynote when Sarah Lacy did a horrible job as the interviewer. However, the more research I did on what actually happened, the more inclined I am to think that Lacy got what she deserved. Times have changed and I think Rubin has missed that badly.
Mocked as a “dead-tree medium” not long ago, print today defines as its core strength the flexibility once claimed by digital communications. Email, hailed in its infancy as a cost-effective panacea, has grown into an unruly adolescent with a spam-tarnished image that keeps many legitimate marketers away.
Sprint dumped 1000 customers who were calling 40 to 50 times more than other customers, specifically about issues that could not be resolved (e.g., billing disputes). Did the company do the right thing?
Mark Cuban wrote that newspapers, and The New York Times in particular, are making a mistake by publishing blogs. But blogs are really an extension of newspaper reporting.
The headline pretty much says it all, “In Web World of 24/7 Stress, Writers Blog Till They Drop,” as the quite young profession of blogging has lately experienced high-profile and early deaths. The bloggers themselves were not so young, but they were not so old, either.
Many professional bloggers are essentially piece-workers, getting paid by the post. And speed is the key to success, since the first blogger who breaks a story gets the glory. Miss out on being first, even if it’s the middle of the night, and the rewards are much smaller. It’s a high-pressure profession, and now professional bloggers are asking whether Read the rest of this entry »
I thought you could see just about anything on YouTube, but now that Google’s deep pockets are behind it, the site has to be more careful about little things like copyright infringement and other complaints. Suing Google could be very lucrative. Wired reported the story, “Humorless Metalheads Shut Down Popular YouTuber.”
Three humorless guitar heroes who were lampooned in a series of YouTube “shredding” videos have had the clips pulled offline after citing copyright infringement.
Here’s a clip that is still on YouTube, from the Jimmy Kimmel show.
I’m about to pack up my laptop and get on my way to the airport for my trip to Costa Rica, but while scanning the headlines this morning (since for 11 days I won’t have much access to any), an image and headline in the NYT caught my eye. I confess I’ve only skimmed the blog post, “Campaign Stops: Beyond Red, White and Blue,” but I can recommend it for the pictures of unusual political posters alone, none of which I recall ever having seen before.
I’ve included the image that prompted the discussion on this topic, and here’s what Steven Heller had to say about it in his blog entry:
I like the points Heller makes, both the obvious ones about how such art is eye-catching at the least, and his more insightful comments, such as: Read the rest of this entry »
I just had an insight. Maybe it’s so obvious that I should have seen it sooner, but it just dawned on me tonight as I was reading yet another gloomy posting on The 1to1 Blog (seems to be a pattern with them of highlighting the lowlights when it comes to call centers and inviting people to pile on by sharing their sad stories) — if customer service stinks and all that call centers are doing now is not good enough, then the answer must be: NEW TECHNOLOGY!
That’s it! We’d better buy the latest techno-wizgadget (see my earlier post on automated callbacks, “Just Answer the Phone Quicker!”) so we can finally provide good customer service!
What led me to this epiphany? I followed the money, of course. The 1to1 Blog cited an amusing video produced and uploaded to YouTube about a man who so dreads contacting a call center that he would rather clean his house, give the dog a bath, do his taxes, and so on, instead.
Ha, ha, cute, we get the point. Yes, it’s an *original* point: customer service stinks. Read the rest of this entry »
It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
At first I agreed with Michael Rubin’s opinion about the way the crowd acted at Mark Zuckerman’s SXSW keynote when Sarah Lacy did a horrible job as the interviewer. However, the more research I did on what actually happened, the more inclined I am to think that Lacy got what she deserved. Times have changed and I think Rubin has missed that badly.
