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It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
No longer is it just a TV advertisement, a radio ad or a full-page ad in the local city newspaper that is influencing the youth vote. Heck, it’s not even MTV that is affecting the youth vote anymore. It is the world of social media that is having the greatest effect on energizing that youth vote.
It’s a good case study of how to market effectively using social networking sites — and how not to, in the case of Clinton’s campaign. Read the rest of this entry »
Serial entrepreneur Evan Sohn believes that selling is a broken trade. He’s here to fix it, and he’s attempting to do it with an intuitive venture that is an experiment in sales all its own.
E-mail, a tactical mainstay of many campaigns, saw open rates dip worldwide during the second half of 2007, according to data from e-mail list management company MailerMailer. Still, some e-mail tactics performed better than others.
Mocked as a “dead-tree medium” not long ago, print today defines as its core strength the flexibility once claimed by digital communications. Email, hailed in its infancy as a cost-effective panacea, has grown into an unruly adolescent with a spam-tarnished image that keeps many legitimate marketers away.
Seth Godin’s blog should be on everyone’s blog reader who cares about marketing. Here’s a great post, in it’s entirety, because it is so short (many of his posts are this short, to-the-point and thought-provoking):
Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.
Gotta love it. Cuts right through the usual thinking and offers new insight that’s so obvious I wonder why I didn’t think of it before I read it.
Here’s an article by David Pogue in the NYT that caught my attention: “A Little Piece of Microsoft Aids Small Business.” Even though it seems as though every business has a website these days, that’s not actually the case.
What makes Office Live Small Business so compelling is its sharp focus on a single problem: that half the small businesses in America, and 70 percent of one-person businesses, don’t even have Web sites. Obviously, the percentage that exploits Internet marketing tools like e-mail newsletters, search engine ads and online stores is even lower.
Wow, I have a new email buddy! Michelle Obama sent me a friendly email containing this video and urged me to share it (she also included a handy “Donate” button in the email, too). Such a thoughtful new friend!
That was a really good battle — close and competitive down to the final minutes, with dramatic performances by both teams. I’d say the game definitely out-shined the commercials (which I did not think were as notable as in some years past). More on the commercials later, but the group I watched with agreed the ones with the baby E-Trader were among our favorite (both versions of that ad, the vomiting and the clown).
I’ve admired Seth Godin’s mind for many years. He’s always been cutting edge, yet down to earth — it’s an effective combination. In his latest post from Seth Godin’s Blog, titled, “Tribe Management,” he succinctly makes the case that brand management should not be the focus anymore, because “Tribe management is a whole different way of looking at the world.”
It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.
It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
