Should you fire the voice mail guy?
Posted by Ted Hopton on June 10, 2008
Seth Godin hits the nail on the head, again, in this blog post.
Let’s say the person in charge of your retail operations does the following every single day:
- Puts up a sign indicating which of five doors customers should use.
- Locks that door.
- Randomly unlocks another door.
- When someone figures out which door to use, he runs out and kicks them in the groin, then locks the door.


