How to Write a Business Recommendation – Conversation Agent
Posted by Ted Hopton on May 28, 2008
Wish I had read this good advice from Valeria Maltoni’s Conversation Agent blog before I wrote a bunch of LinkedIn recommendations last weekend, but I’ll certainly keep it in mind for the future. Some good suggestions — I recommend reading the post.
For a recommendation to be useful in a practical way to both the individual recommended and the potential buyer/employer, it needs to answer one main question first: why? Why would you hire him/her instead of someone else? Why would you engage his/her services? It’s because… tell them exactly why.
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