Posted by Ted Hopton on May 28, 2008
Nice insights on website re-design for customer’s perspective. OK, this is my last reference to the Conversation Agent blog tonight — three in a row and I’m out. But it’s good stuff.
The Web site of the future may be organized completely in thirds without needing to separate them in a blog, a forum, a customer idea space, and the corporate brochure-ware. Part editorial, part community, and part marketing weaved throughout the site.
Posted in Design, Marketing, Web 2.0 | Leave a Comment »
Posted by Ted Hopton on May 28, 2008
I’ve got to be careful or Valeria is going to think I’m trying to channel her blog 
but I’m a big fan of Benjamin Zander and I wanted to direct readers to her post about him, which includes the above video clip of him, as well. I saw him deliver a keynote presentation several years ago that I still consider to be one of the best I have ever seen (and I’m in the conference business, so I have seen plenty of keynotes).
Orchestrating Collaboration is the title of a talk Ben Zander, the conductor of the Boston Philharmonic Orchestra, gave at the World Economic Forum in Davos this year [the video is 9 minutes]. I read the Zanders’ book when it came out, in 2000. It is timeless. Long after we will be done pounding the meaning out of the term conversation, this book will continue to inspire generations of students of The Art of Possibility.
Posted in Books, Human Interest, Leadership, Marketing, Video | Leave a Comment »
Posted by Ted Hopton on May 28, 2008
Wish I had read this good advice from Valeria Maltoni’s Conversation Agent blog before I wrote a bunch of LinkedIn recommendations last weekend, but I’ll certainly keep it in mind for the future. Some good suggestions — I recommend reading the post.
For a recommendation to be useful in a practical way to both the individual recommended and the potential buyer/employer, it needs to answer one main question first: why? Why would you hire him/her instead of someone else? Why would you engage his/her services? It’s because… tell them exactly why.
Posted in Career, Networking, Web 2.0 | Leave a Comment »
