Online Community Membership Swells – eMarketer
Posted by Ted Hopton on May 8, 2008
Another interesting story from eMarketer, this time about the large numbers of people who are joining all kinds of online communities.
Nearly half of US Internet users surveyed for the USC Annenberg School Center for the Digital Future’s “2008 Digital Future Project” report said they belonged to a hobby-oriented online community. A full 41% of respondents belonged to an online social community, and one-third belonged to an online professional community.
I liked this point, too, given my own experience with Multiple Profile Disorder:
“Consumers will eventually need to create only one profile and use it in many places on the Web,” she [Debra Aho Williamson, senior analyst at eMarketer] said. “Small applications, or ‘widgets,’ that today work with only one destination site will be designed on an open platform and thereby extend their reach.”
Hurry up, already!
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