Another interesting story from eMarketer, this time about the large numbers of people who are joining all kinds of online communities.
Nearly half of US Internet users surveyed for the USC Annenberg School Center for the Digital Future’s “2008 Digital Future Project” report said they belonged to a hobby-oriented online community. A full 41% of respondents belonged to an online social community, and one-third belonged to an online professional community.
I liked this point, too, given my own experience with Multiple Profile Disorder: Read the rest of this entry »
