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Archive for April 24th, 2008

Humans nearly wiped out 70,000 years ago

Posted by Ted Hopton on April 24, 2008

Maternal gene flow within Africa
Fascinating! First, because it’s amazing to consider how close “we” came to extinction and second, that such understanding can be achieved through studying the human genome.

The human population at that time was reduced to small isolated groups in Africa, apparently because of drought, according to an analysis released Thursday.

read more | digg story

Posted in Environment, Human Interest, Research, Science | Leave a Comment »

Remember Podcasting? Listeners Do. – eMarketer

Posted by Ted Hopton on April 24, 2008

I’ve been listening to podcasts for years, although I admit my time spent with podcasts has declined since I started blogging (only so much time in the day, and it’s hard to concentrate on what someone is saying while thinking about what you are writing). If you’re looking for an effective advertising niche, research shows podcasts work.

“The studies showed a 73% increase in likelihood to use or buy an advertised product,” said Velvet Beard, vice president at Podtrac. “The studies showed that 69% of audience members have a more favorable view of in-show advertisers.”

read more | digg story

Posted in Marketing, Research, Statistics, Web 2.0 | Leave a Comment »

Assessing Strength of Contenders in Swing States

Posted by Ted Hopton on April 24, 2008

Intelligent, insightful, research on the key issue facing Democratic super-delegates — all you super-delegates who read this blog, be sure to read this NYT article!

Hillary Rodham Clinton says she is best positioned to win in the fall, but exit polling shows that Barack Obama could do just as well.

read more | digg story

Posted in Politics | Leave a Comment »

Hillary’s Smackdown

Posted by Ted Hopton on April 24, 2008

Gail Collins’s column is tongue-in-cheek amusing, and a nice alternative to the doom-and-gloom pronouncements concerning the ongoing Democratic primary election. Clever and funny, as well as reassuring.

It’s O.K. by me if Barack Obama and Hillary Clinton keep running against each other. Just as long as they keep it personal.

read more | digg story

Posted in Politics | Leave a Comment »

 
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