Surprise: E-Mail Marketing Still Works
Posted by Ted Hopton on April 21, 2008
There’s good news and bad news for email marketers in this short but fact-filled article from eMarketer.
Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online purchase in the previous year as a result of permission-based marketing.
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