Posted by Ted Hopton on April 21, 2008
As a rule, you should always read NYT Magazine articles by Michael Pollan. They are long but worth it.
There are so many stories we can tell ourselves to justify doing nothing, but perhaps the most insidious is that, whatever we do manage to do, it will be too little too late. Climate change is upon us, and it has arrived well ahead of schedule.
(Photo: Thomas Hannich)
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Posted in Environment, Ethics, Human Interest, Science, Trends | Leave a Comment »
Posted by Ted Hopton on April 21, 2008
This guy in Pennsylvania wrote and performed a song about Obama and the campaign used it as the soundtrack for a new video. It’s kind of hokey, but it’s also kind of fun to watch.
Posted in Politics, Video | Leave a Comment »
Posted by Ted Hopton on April 21, 2008
Meghan Daum’s insights echo, in some ways, Nicholas Kristof’s column, ‘With a Few More Brains …’ that I wrote about previously.
With political discourse reduced to screaming contests and actual news eclipsed by exclusive and shocking footage of celebrities without makeup, we’ve become not only impatient with but downright opposed to the kinds of ideas that can’t be reduced to a line on a screen crawl or a two-sentence blog entry. Have you fallen into this trap?
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Posted by Ted Hopton on April 21, 2008
I’ve been wondering whether Obama is succeeding at changing the rules of the political game, so I found this analysis interesting.
The ecosystem of political media has changed, with sound bites losing their authority. Consumers of news are less easily manipulated by the 24/7 barrage of bites and images (Hillary Clinton doing whiskey shots, Obama bowling), which are dissected endlessly on cable. Voters search for their own context.
Posted in Media, Politics, Trends, Web 2.0 | Leave a Comment »
Posted by Ted Hopton on April 21, 2008
I’m not a pollster, nor a pundit, and I don’t have any inside information. But I’m going to offer my prediction about tomorrow’s Democratic Party primary election in Pennsylvania. I figure I can’t be any more wrong than anyone else . . .
So, here it is: Obama is going to win this highly-contested state. My head says he can’t do it, though. Hillary has campaigned too effectively (that includes negative and smearing tactics, since they do work often) and already had a large lead when campaigning here began in earnest six years, I mean months, I mean weeks ago (just seems like longer when you have to see all the TV ads, I guess).
But I’m hopeful. I’m optimistic that the people of this state will Read the rest of this entry »
Posted in Politics | 1 Comment »
Posted by Ted Hopton on April 21, 2008
Australian branding and design guru Ken Cato is known for his deep-seated fondness for black-and-white monochrome minimalism. Yet he has a less than black-and-white approach to helping his clients build their own brands, advocating a focus on defining the objectives and being open-minded in achieving them.
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Posted by Ted Hopton on April 21, 2008
“Today more than half of the total stock market value of corporations lies in intangible assets such as brands … The brand is the business.” This statement by Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide at the World Effie Festival 2008, sums up why brand building is important for companies.
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Posted by Ted Hopton on April 21, 2008
Excellent advice in this eMarketer piece about a largely overlooked tactic worth adding to your marketing plans. Bloggers are influential (pause while I pat myself on the back), so reaching out to them in appropriate ways makes sense.
Posted in Marketing, Web 2.0 | Leave a Comment »
Posted by Ted Hopton on April 21, 2008
There’s good news and bad news for email marketers in this short but fact-filled article from eMarketer.
Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online purchase in the previous year as a result of permission-based marketing.
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Posted by Ted Hopton on April 21, 2008
Bill Lyon’s column reads like an exciting story — even if you’re not a basketball fan, you’ll enjoy the account.
These 76ers throb with the energy and impatience of youth. They remind you of teenagers presented with the keys to their first car. They quiver to be gone. Rev it. Gun it. Floor it.
Posted in Sports | Leave a Comment »
