Barack Obama Is Rocking the Youth Vote
Posted by Ted Hopton on April 19, 2008
It’s old news that Obama is popular with younger voters. But this article on Search Engine Watch by Liana Evans explains how much more effective Obama’s use of social media websites has been than his competitor’s.
No longer is it just a TV advertisement, a radio ad or a full-page ad in the local city newspaper that is influencing the youth vote. Heck, it’s not even MTV that is affecting the youth vote anymore. It is the world of social media that is having the greatest effect on energizing that youth vote.
It’s a good case study of how to market effectively using social networking sites — and how not to, in the case of Clinton’s campaign.
I’ve been watching both of these candidates closely, especially what they are doing in the online arena, and I have to say that Barack Obama’s team is much more “on their game” when it comes to this medium. Our voter registration offices here in PA have been buzzing about the record number of younger registrants. By watching both candidates closely and examining what they are doing in the online space, you can begin to understand why one is totally captivating the youth vote, and the other is not.
