Yaicha

Ted’s take on the world, one topic at a time.

CMI: Metrics – Expanding Perspectives to Increase Effectiveness

Posted by Ted Hopton on February 5, 2008

CMIWe get more questions at ICMI about metrics than just about any other call center management topic. This article, “Metrics: Expanding Perspectives to Increase Effectiveness,” by consultant (and popular speaker at ICMI’s conferences) Tim Montgomery, in ICMI’s Customer Management Insight (CMI) takes an in-depth look at conventional views of call center metrics — such as accessibility, productivity and quality objectives — and explains alternative approaches to measure what matters most in your contact center.

It’s a good review of the key principles for getting call center metrics right, so I recommend that you read it. Here’s Tim’s conclusion:

The best contact centers know that metrics are simply an indicator of opportunities, and that real positive change happens when leaders focus on the right behaviors that help the voice of your company get better.

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