Less Said the Better
Posted by Ted Hopton on January 30, 2008
Interesting research cited in this MarketingProfs newsletter item, “How Saying the Least May Achieve the Most.” It’s short, so it will only take you a minute to check it out. Here’s the main point:
A study has revealed that ads containing considerable white space lead customers to perceive the advertised product as more prestigious, sophisticated, trustworthy, higher in product quality and leadership, and lower in risk than the same ad without white space.
