The employee value proposition: Be an employer of choice
Posted by Ted Hopton on January 14, 2008
A lot of companies talk about being an employer of choice, but as competition for talent heats to a boil, executives have to do more than give the concept lip service. Many good companies with good strategies often fail to hit their targets because they don’t have the people they need.
This is an interesting article based on an interview with INSEAD Affiliate Professor of Organisational Behaviour, Stewart Black. Here’s one of his main points:
Black says there are measurable things corporate executives can do to attract and keep the best people. Borrowing a phrase from customer satisfaction analysis, he calls these “value propositions” and lists four main categories: leadership, company, job and rewards.
There’s certainly not a lot that is new here, but it’s a pretty good summary of some key points that reflect current thinking about the employer-employee relationship today.
